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You already have the people. · Umnya Desert Camp, Erg Chegaga, Sahara Morocco

You already have the people.

For studios, gyms, clubs, salons, clinics and companies who bring their own community

Ask for a net proposal

The arrangement

You built the audience. We built the place.

Filling a trip is the hard half of this business. Finding sixteen people who trust you enough to fly somewhere on your recommendation takes years, and you have already done it: a class list, a membership, a client book, a team.

We cannot buy that, and we have stopped trying. What we can do is hand you a whole camp in the largest sand sea in Morocco, with nobody else in it, and run every hour of the ground so that you can spend the week doing the thing your community came for.

Last reviewed 2026-09-12.

Six kinds of business, one arrangement

If you have a room of regulars, you have the hard part already.

Yoga and pilates studios

You already run a timetable your members plan their week around. A desert week is the same relationship in a different place: your teaching, your people, your name on the trip. Practice happens in a covered majlis in the middle of the day and on open sand at dawn.

Gyms and training clubs

Strength, mobility, running, cycling, trail. The dunes are the hardest and most interesting terrain most of your members will ever train on, and the recovery side of it, long meals, real sleep, no phone, is the part they talk about afterwards.

Clubs and associations

Motorcycle and 4x4 clubs, photography circles, astronomy societies, alumni groups, collectors. A membership is a ready-made group with a shared reason to travel, and the erg gives it something no meeting room or annual dinner can.

Salons and beauty businesses

A client trip is the strongest loyalty tool a salon has, and almost nobody offers one. Eight to sixteen of your best clients, three days, your brand on the whole thing. It also photographs in a way that fills the following year.

Clinics and practices

Aesthetic clinics, wellness practices, physiotherapy, longevity and integrative medicine. A curated client retreat that is credible rather than promotional, in a place with no signal, which is often the treatment itself.

Companies and teams

Seminars, team weeks, kick-offs and teambuilding for a whole department. Sessions in the morning, terrain in the afternoon, one long table at night, and a group that comes back having actually spoken to each other.

What the organiser keeps, and what we carry

You have the hard part
Filling a trip is the difficult half of this business, and you have already done it. You have a list, a room of regulars, a membership. We have never been able to buy what you built, which is exactly why this arrangement works.
You keep the relationship
Your name is on the week. We do not contact your clients afterwards and we do not sell them anything. We are the part nobody sees.
You set the price
We quote you a net figure for the whole camp on your dates. What you charge your community above it is your business, and it does not appear anywhere on our side.
The margin grows with the group
The camp costs the same whether you bring eight people or sixteen, so every place you fill after break-even is almost entirely yours. This is the opposite of a per-person hotel rate.
One supplier, one invoice
Camp, all meals, guides, activities, our own 4x4s and our own drivers. Your bookkeeper deals with one company rather than eleven.
We say no when it is wrong
Wrong season, wrong group size, a format that will not fill. We would rather lose the booking than run a week your community remembers badly.

We do not publish rates. The season, the length and the shape of a programme change what a week costs to run, and a number on a public page becomes a ceiling in every conversation after it. Send dates and a group size and the written net figure comes back within 24 hours. If you want the arithmetic behind your own pricing first, it is set out here.

Five things every organiser learns the hard way

Written so that you do not have to learn them the hard way.

01

Eight to twelve for the first one

Your most committed people, the ones who come to everything. They are easy to travel with, they forgive the small things, and they sell the second edition for you without being asked.

02

Three nights, not two

Two nights makes the journey the main event. On the third day the group stops being a collection of clients and becomes something else, which is the thing you actually came for.

03

Announce with the terms already written

Get our proposal and our cancellation terms first, then write yours on top. A community trip announced on a verbal hold is a risk you have not priced.

04

Keep half the day empty

Every first-time organiser overfills the programme. The desert does most of the work on its own, and the unscheduled afternoon is what people describe when they get home.

05

Book eight to ten months out

The good weeks between October and April go early. If you want a specific week for your community, the conversation starts the season before.

Asked before the first edition

Can a yoga studio or gym bring its own members to the Sahara? +
Yes, and it is one of the things we are built for. You bring your community and your programme; we provide the whole camp, all meals, the guides, the activities and every transfer. Your name stays on the week, we do not contact your clients afterwards, and we do not sell them anything. Groups of eight to twenty work best, which is the capacity of the camp.
How does a client trip work for a salon, a clinic or a private practice? +
Exactly as it does for a studio. You invite eight to sixteen of your clients, we quote you one net figure for the whole camp on your dates, and what you charge them above it is your business. You keep the relationship and the branding; we handle the ground, the food, the logistics and everything that has to work four hours from the nearest road.
Do we need to be a retreat professional to organise this? +
No. Most of the businesses we work with have never run a trip before. What you need is a group and a date; what we provide is a written proposal with every line itemised, a day-by-day outline, and one point of contact who answers within 24 hours. The first edition is usually eight to twelve people over three nights.
How does the money work for the organiser? +
The camp is priced whole rather than per person, so the figure does not move as your group grows. Divide it by eight and it is one number; divide it by sixteen and it is a very different one. Every place you fill past your break-even is almost entirely margin, which is the opposite of how a per-person hotel rate behaves.
Can a company run a teambuilding week rather than a client trip? +
Yes. A covered majlis takes the whole group for sessions, with a projector, flip charts and a 120 inch outdoor screen on solar power, and the natural dune amphitheatre works for a plenary. There is no mobile signal at the camp, so the programme runs offline; 4G returns at the top of the large dune for anyone who genuinely needs it.
What group size makes the economics work? +
Eight to sixteen is the sweet spot. Below eight a week loses its energy and the cost per head is high; above twenty the camp is full. Most organisers who hesitate between twelve and sixteen end up at sixteen, because the camp cost does not change in between.
Who handles the travel to Morocco? +
Your community books its own flights to Marrakech, and we say so plainly. From the arrivals hall onward it is ours: our own 4x4s with our own drivers, 8h45 to the camp of which the last 1h30 is piste, or a helicopter from Marrakech Menara in 1h40 with five to six seats per rotation, landing at the camp.
When should a community trip be scheduled? +
October to April. October, November, March and April give the longest comfortable daylight, which matters when a group wants to train, practise or work outdoors. We do not take group bookings in the deep desert in high summer, and we will tell you so rather than sell you a week nobody enjoys.

Tell us what you run and how many you can bring.

A rough number is enough to start. You will have a net figure for the whole camp, the itemised inclusions and a day-by-day outline within 24 hours, and you can take that to your community before committing to anything.

Ask for a net proposal

Related: hosting at the camp, the numbers first, group trips.